🟧 the New Rules of Media

Parasocial relationships are the name of the game.

Nothing matters more than the relationship between a person, brand, or publisher and their audience. Screentime has become a colosseum where everything is in competition with everything else: email from work competes with text from a friend competes with Instagram and Tiktok. Every second for the viewer is just that viral video where the person pic... See more

Screentime has become a colosseum where everything is in competition with everything else: email from work competes with text from a friend competes with Instagram and Tiktok.

Locality and specificity are good things and offer ways to preserve meaning in the increasingly contextless internet. You have to remain tied to your own digital geography or the scope of a specific viewpoint. An audience wants to feel like an in-group, like they’re in on the joke, even if that joke is just that the mayor of New York sucks