The New Rules of Content Marketing
The point of making content is to get an outcome,” he added.
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more
Tara McMullin • 'The Creator Economy Is Eating Creative Acts'
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
there was a time, not that long ago when launching a product meant running the gantlet. you needed press. you needed distribution. you needed to get on the calendar of some techcrunch reporter who would decide if you were worth covering. your launch narrative wasn’t yours. it was borrowed prestige, wrapped in corporate euphemisms, stripped of heat.
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