The New Rules of Content Marketing
Content — Finding and/or creating amazing content. Framing — Optimizing said content to be really clicky on Facebook. Tech/UX — Optimizing your site to be really good at sharing said content back to Facebook. Data — Never stop testing your zany theories. Luck — Catching a leprechaun and stealing his lucky charms.
Sean Ellis • Startup Growth Engines
The real power only comes to those who can create content that connects, engages, and moves through the network through social sharing.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Crowdsource content creation and distribution.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
