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The New Key Competitive Advantage for Web3 Startups by @ttunguz
Growth Frameworks from Web2 to Web3
medium.com
How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to
... See moreAndreessen Horowitz (AZ) • Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
Common topics emerge when you look at Web3 projects:
Medium • The Go-to-Market Strategy Is Dead (Killed by Web 3.0)
Marketing in web3 leverages a variety of well-understood components such as: Consumer marketing, where we generate awareness of a project to consumers, educate those consumers and bring them into a community. This includes a number of tactics, including content marketing, product marketing, and SEO. Developer marketing, where developers... See more