- The web3 marketing stack is just now taking shape for marketers and community leaders to better understand their audiences, segment their users, and engage with their customers in a more personalized and effective way.

Web3 Analytics resemble web2 in theory but differ in practice. Of course, daily active users and cohort metrics will hydrate dashboards. But so will Discord user activity and token trades. Marketers must answer new questions: Are the people chatting in my Discord tokenholders? Who are the whales (the largest account holders)? How does my user base... See more

- A tighter fundraising market and competition will catalyze web3 marketers to adopt a new discipline. Why? Marketing efficiency is a vital competitive advantage.

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to the platform itself

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Marketing in web3 leverages a variety of well-understood components such as:  Consumer marketing, where we generate awareness of a project to consumers, educate those consumers and bring them into a community. This includes a number of tactics, including content marketing, product marketing, and SEO.  Developer marketing, where developers are the... See more