The New Grocer

Brands like Flamingo Estate operate under the slogan “mother nature is the last greatest luxury house” –groceries that for the majority of population are already an unaffordable necessity, now marketed as a form of status signaling.

it’s hard not to feel pessismistic at a time where fresh food in one of the richest countries in the world, is unaccessible to many and the idea of groceries as luxury considering food and beverage are the cornerstone of the human experience.