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The New Go-To-Market Playbooks for Digital Health Startups
Over the past two decades, top internet distribution waves included SEO & SEM arbitrage, email “spam,” and the Facebook newsfeed, among others. With each new wave, savvy internet upstarts leverage these platforms, channels, and communities as strategic ways to grow explosively.
Talia Goldberg • Distribution and conversion models for consumer startups
These are expensive investments, but the range of go-to-market models are now broad enough that which is best for a business can't be presumed without some experimentation.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
A massive shift in distribution is coinciding with demand for safe, kid-first platforms. This combination creates an opening for startups.
Rex Woodbury • Building for the Barbells
How to go from 0 to $5M ARR profitably (step by step)
Here is every growth hack we used for each of our distribution channels:
- Organic Short-form content
- Influencer Marketing
- SEO
- Paid Ads
Organic Short-form content
The most important thing to remember in this new age https://t.co/PskphAy6UJ
I see lots companies that try to compete with existing healthcare giants at their own game by trying to win on a metric that doesn’t matter (UI/UX, NPS, etc.). Buyers are risk-averse - if your offering is the same as a healthcare incumbent and your pitch is “we use tech” or “we have a better UX” you will not win.