Saved by aron
The natural size
The smallest viable audience engages long before the powerful nodes of the system do. We offer them something productive and delightful, and open the door to more status and affiliation. We overinvest in this tiny group, creating a scaffolding around their experience that others are eager to join in on.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
bring human connection and personality to scale and to stay front of mind.
Sara Nasser Dalrymple • More Sales Please: Promote your small business online, make consistent sales, grow without the grind
First, we get distracted by the inclination to make the group as big as we can imagine. After all, the change is essential, the idea is a good one. It’s for everyone.
Except that’s a trap. Because a group that’s too large cannot be coherent or organized.
Or perhaps, we blink and settle for a group that’s too small. Change requires tension, and if our... See more
Except that’s a trap. Because a group that’s too large cannot be coherent or organized.
Or perhaps, we blink and settle for a group that’s too small. Change requires tension, and if our... See more
Small groups, well organized
The goal is to be known to the smallest viable audience.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Tell a story, a true story, one that holds up. And tell it only to your smallest viable audience, the tiny group that is actually listening to you, that cares and that is among the early adopters. Create tension and urgency.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.