updated 1y ago
The Most Advanced Yet Acceptable Products Win
- Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible. Loewy called his grand theory “Most Advanced Yet Accep... See more
from The Four-Letter Code to Selling Just About Anything by Derek Thompson
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- People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.
from Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
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