The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
Jeff Freedmanamazon.com
The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
You can explain why they need one version of lubricant over the other or give them information they never had before. Or you explain why buying the same product from your company is better than buying that product from a competitor. You can earn their trust by showing that you really know your stuff or understand their needs. Or offer them somethin
... See moreTony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisi
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
amazon.com
To me, marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
Now, Apple—fortunately—is one of the half a dozen best brands in the whole world. Right up th