The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
amazon.com
The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
The Science of Storytelling: Why Stories Make Us Human, and How to Tell Them Better
Will Storr • 22 highlights
amazon.com
Once you understand how story integrates with your brand message, you’ll be able to create messaging material (and even a brand strategy) that engages more customers and grows your business.
Donald Miller • Building a StoryBrand 2.0
It also makes the audience