Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace

Practice your story. Listen for reactions. If eyes start to glaze over, you might need to find a new story or tell the same story a new way. If your listener hesitates, you know you’ve got some revising to do.

Chapter 20: Replace Your Elevator Speech With An Elevator Story

Stories tend to be especially powerful for branding because -- they’re unique: nobody else can call your story the same way -- they’re memorable: who doesn’t want to share a good story (and remember enough to re-tell it)? -- they grab attention in a crowded world

Chapter 19: Brand Your Small Business

Section 6: 6 ways to use your stories to accomplish your marketing goals

What A Small Business Can Learn From Big Brand Stories

You focus on building relationships with customers. Your biggest challenges are related to establishing credibility and standing out from the competition.

Emotional stories often lose a lot of impact in written form.

Many – perhaps most – small businesses find their clients look for solutions when they have problems. They don’t get enough exposure to the business to make choices based on association.