Saved by Mila Superstar
The Minto Pyramid Principle and the SCR Framework
Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.
- Clear : Avoid ambiguity, be direct, and use simple words/sentences.
- Concise : Be brief.
- Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o
Tom White • Why Less Is More When Pitching Yourself
Keep your visuals clean, simple and additive (see chapter 20). • Rarely should you exceed five or six slides. • End where you began by restating your Big Idea. Then stop.
Jim VandeHei, Mike Allen, • Smart Brevity
Principles of Selling Ideas | D&AD Masterclasses | D&AD
dandad.org
Qualities of well-articulated strategy: s hort, m emorable, is explained with framework or a metaphor, leverages the rule of three, is easy to find (and share)
Lenny Rachitsky • Getting better at product strategy
When I am struggling to decide what is important in a pile of data, I sometimes read through all the notes, reports, and meeting summaries once. Then I put them aside. On a blank sheet of paper, I then list what I think is important in what I know—usually about four or five items. I let that be my guide on what to report and how to organize the rep
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