Generally, you want to be clear, concise, and project a confident and action-oriented aura. For example, rather than saying, “I wonder if…” say “I see it this way, based on X, Y, Z.” When communicating with more senior audiences, ask yourself: If they leave after two minutes, what do I want to make sure they understand? Structure your communication

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Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o

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