The Minimum Viable Testing Process for Evaluating Startup Ideas
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Saved by Mark Fishman and
The Minimum Viable Testing Process for Evaluating Startup Ideas
Saved by Mark Fishman and
It comes down to three critical steps: Map and rank your assumptions. Not all assumptions you test will move the business. This is why it is wise to list the assumptions and select those that are mission-critical for your GTM to succeed. Choose two to five research methods that are stage-appropriate. A wide variety of research methods are available
... See moreSeven Steps to Instant Market Testing*
1. You need to care about the problem you are going to solve, and there has to be a sizable number of other people who also care. Always remember the lesson of convergence: the way your idea intersects with what other people value.
2. Make sure the market is big enough. Test the size by checking the number and r
... See moreEven a “low-quality” MVP can act in service of building a great high-quality product. Yes, MVPs sometimes are perceived as low-quality by customers. If so, we should use this as an opportunity to learn what attributes customers care about. This is infinitely better than mere speculation or whiteboard strategizing, because it provides a solid empiri
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