The Minimum Viable Testing Process for Evaluating Startup Ideas

Decisions about what experiments to run must be made rigorously, and most growth teams have adopted the practice of a minimum viable test (MVT), the least costly experiment that can be run to adequately vet an idea. If the MVT is successful, the team will invest in a more robust follow-on test or more polished implementation of the concept.

Ideation is an essential part of every startup. There’s a cliché that ideas are a dime a dozen, but executing to get to the right idea is actually key to success. If you are going to dedicate the next ten years of your life to your startup, you will want to spend enough time initially to validate it as a concept worth working on. First look for pro

Lean startup methodologies, as defined by Steve Blank and Eric Ries, are also an alternative to waterfall-like approaches to business planning. There are simply too many untested assumptions in product development and customer discovery to have a reasonable prediction of features, including customer ability and willingness to pay, readiness of supp

During the MVP interview, you are specifically looking to answer the following questions: Product risk: What is compelling about the product? (Unique Value Proposition or UVP) Does your landing page get noticed? Do customers make it all the way through your activation flow? What are the usability hot spots? Does your MVP demonstrate and deliver on