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The Marketplace Monetization Map: Complexity and Asymmetry
Media marketplaces are unique because they have two layers. On the surface level is a “content marketplace”, where content is the supply and attention/views/traffic/eyeballs are the demand.
James Currier • Media Marketplaces and the Future of Digital Media
Value-added services provided
Tanay Jaipuria • Marketplace take rates factors
- Advertising
- Pay per use / pay per transaction — whether fees for usage tiers, or transaction commissions, this has long been a great revenue model for marketplaces, as it aligns the business with increasing transaction activity