The life-centred design compass

As Manzini’s principles demonstrate, designers should be thinking more and more about the system in which a product or service is being used—all of the physical and cultural interfaces that intersect to create the context of usage. Although system design will become ever more important, products do still exist in Collaborative Consumption. Whether

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Human-Focused Design optimizes for human motivation in a system as opposed to optimizing for pure functional efficiency within the system.

The Systemic Design Framework is an evolution of Design Council’s design frameworks, starting with the globally renowned Double Diamond, and more recently the Framework for Innovation. It is our way of synthesising how we see people on our own programmes, and through research with other designers using design to address complex challenges. These ch... See more