The legacy of Swiss design and how On is writing a new page in its history

1. is innovative  – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.


2. makes a product useful  – A product is bought to be used.

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design will continue to be, as it always has been, an agent of change that can help us to organize our lives to suit our needs and wishes, and wields immense power to influence them, for better and for worse.

Brand and product designer Frank Chimero noted in a 2018 talk at the Substans Conference in Bergen, Norway, that “if we’re setting out to change the character of technology in our lives, we’d be wise to learn from the character of places.”*

Design is not what we make. Design is what we make possible.