The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

linchpins: A term coined by Seth Godin to describe the “indispensable employee” who “brings humanity and connection and art to her organization.”

Waste in a lean startup are those activities that do not produce learning.

we’ll make the case that innovating in uncertainty requires a highly iterative approach.

the innovation you are bringing to market has a predictable effect on a known market, you are sustaining an existing market and are, therefore, not disrupting anything.

A learning organization puts data before rhetoric, testing before executing, customers before business plan. It runs experiments to reduce risk, uses data to resolve conflicts, and interacts with customers to understand them deeply.

this book is likely less than optimal for these market segments: Small-business founders who are starting companies for which there is already a known model—Typically these are the types of businesses found in malls: dry cleaners, retailers, franchises, and so forth. Lifestyle business owners—If you’ve already built your business and are generally

Which element are you committed to? Segment—you want to bring any kind of product for a specific group (or groups) of people. Problem—you want to solve a particular issue or address a specific passion. Product—you have a singular product vision. Technology—you have an invention you wish to productize. Sales Channel—you are great at selling or are c

The second thing that is fundamental to our business is as the web gets bigger, the world is getting smaller.

Create an environment, practices, and processes that include