The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Innovative software coupled with new electronics results in new ways for computers and humans to interact (HCI), resulting in what investor Brad Feld of the Foundry Group calls “instrumenting human beings.” We are at the very infancy of HCI and its natural progression toward a “symbiotic human computer future.”7

discovery-driven planning,

We are wrong before we are right. The very nature of learning presumes this to be so.

3. All the Fish in the Sea—We help you figure out what customers to fish for.

A learning organization puts data before rhetoric, testing before executing, customers before business plan. It runs experiments to reduce risk, uses data to resolve conflicts, and interacts with customers to understand them deeply.

One way to think about it: inside a tech-wave, the platforms are dominated by a few large players, an oligopoly. The platform enables other companies to create value for customers.

The first point is that it’s becoming easier to launch a product

this book is likely less than optimal for these market segments: Small-business founders who are starting companies for which there is already a known model—Typically these are the types of businesses found in malls: dry cleaners, retailers, franchises, and so forth. Lifestyle business owners—If you’ve already built your business and are generally

Which element are you committed to? Segment—you want to bring any kind of product for a specific group (or groups) of people. Problem—you want to solve a particular issue or address a specific passion. Product—you have a singular product vision. Technology—you have an invention you wish to productize. Sales Channel—you are great at selling or are c