I think leaders have misunderstood people long enough, and the pipeline of "connecting" has been broken for a long time; we're starting to see such frequent breakdowns because of that now. We advise every client to keep us as retainers in an advisory role because smart strategy is consistently needed, especially from an unbiased third party. The mo... See more

BD: My entire gig is built on identifying, defining, executing and refining superformats for brands, agencies and publishers. That's *because* done right they are ownable, modular and scalable. And therefore durable and valuable.