The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyneramazon.com
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads
amazon.com
The offer or solution is how you package your product. OFFER Outcome/Promise – How can you frame your product so that it’s most attractive to your ideal buyer? Note: You don’t sell your offer to everybody. You only need to spend your time and resources attracting your ideal customer. If you had a “poster boy or girl” for your brand, this would be t
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
The single greatest objection for any product or service being sold is...drum roll...risk. Risk that it doesn’t do what it’s supposed to do for them. Therefore, reversing risk is an immediate way to make any offer more attractive. You will want to spend a disproportionate amount of time figuring out how you want to reverse it. That being said, how
... See moreAlex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
- The Incredible Guarantee, AKA “Don’t Be Afraid” Regardless of what you’re selling, the overriding concern of many potential customers is, “What if I don’t like it? Can I get my money back?”
Chris Guillebeau • The $100 Startup
Guarantee: as discussed previously in this chapter, you need an outrageous guarantee. One that totally reverses the risk of doing business with you. People have been disappointed so many times that they don’t trust any of the claims you make. It’s nothing personal. That’s just the way it is. You need to make dealing with you a risk-free transaction
... See more