The Intellectual Obesity Crisis

The easiest strong emotion to evoke is outrage; it requires nothing more sophisticated than a simple story of oppression, tailored to the appropriate political tribe. And yet outrage, for all its cheapness, is highly addictive and highly contagious, making it the weapon of choice for anyone who wants to be noticed in the online cacophony.

But despite being “empty calories,” junk info still tastes delicious. Since your dopamine pathways can't distinguish between useful and useless info, consuming junk info gives you the satisfaction of feeling like you're learning—it offers you the sensation of mental nourishment—even though all you're really doing is shoving virtual popcorn into you... See more

We evolved to crave sugar because it was a scarce source of energy. But when we learned to produce it on an industrial scale, suddenly our love for sweet things became a liability. The same is now true of data. In an age of information overabundance, our curiosity, which once focused us, now distracts us.

Common types of junk info include gossip, trivia, clickbait, hackery, marketing, churnalism, and babble.

The most straightforward way to improve your information diet is to develop a habit for meta-awareness; to pay attention to what you're paying attention to. When you find yourself reaching unprompted for your phone, or hovering over the Twitter icon, invoke the “10-10-10 rule:” ask yourself, if I consume this info, how will I feel about it in 10 mi... See more

Since low-quality information is just as effective at satisfying our information-cravings as high-quality information, the most efficient way to get attention in the digital age is by mass-producing low-quality “junk info”— a kind of fast food for thought.

The way I beat intellectual obesity was by trying to become the best writer I can be. Writing requires you to filter out bad information because you have a duty to your readers to not be full of shit. Writing also forces you to periodically shut out information altogether so you can be alone with your thoughts. This regular confrontation with yours... See more