So here are my new rules:

• Keep it simple, make it fun.


• Start before you're ready.


• Done is better than perfect.


• Run it as a 30- or 90-day experiment. Get feedback. See what works, and what doesn't.


• If you want to, do it again. Only better.

As you experiment, keep checking in, and asking questions:

• Is this working?


• Am I enjoying it?


• Is it helping or

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Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something.