The impact of creating a story

Stories are incredibly powerful in moving members to engage in impact initiatives. Centering impact stories on the community members who made them possible also feels far less self-aggrandizing than focusing on your company’s efforts.

I’m convinced that storytelling will be the most differentiating business skill of the 21st century.

Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more