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The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
The articles that “go viral” only fall into three categories: They mention an insanely successful company (Apple). They provide an unexpected perspective on a controversial and trending topic. They focus on personal development/life advice.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Audience: You should have one bucket that is aimed at universal topics. Things like positive habits, life lessons, productivity topics, etc., are big, broad categories that resonate with the widest number of people. How you make them relevant to you is by approaching them through your own specific lens.