Saved by Leo Guinan and
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
amazon.com
The actual advice isn’t the limiting factor — in 2020, information is plentiful. However, the success to back it up is what’s in short supply. While lots of people can opine on how to get to the top of a particular field, only the best can speak to their own experience when they tell you how to get there. The authenticity can’t be copied. And that’... See more
Adam Keesling • Not Found
The SWIPES Email
Friday, April 25th, 2025
SwipeFile.com: Inspiration & Ideas for Marketers.
CopywritingCourse.com: Turning those ideas into profitable marketing.
S wipe:
This is an eye-catching headline from Palantir where they're scouting exceptional college students to be hired right away. This would give them job experience and money in... See more
Friday, April 25th, 2025
SwipeFile.com: Inspiration & Ideas for Marketers.
CopywritingCourse.com: Turning those ideas into profitable marketing.
S wipe:
This is an eye-catching headline from Palantir where they're scouting exceptional college students to be hired right away. This would give them job experience and money in... See more
🎤 The SWIPES Email (Friday, April 25th, 2025)
Ideas become insights when they meet the following criteria:
Novel—is this idea new or is it at least a fresh take on an existing idea
Actionable—can my audience immediately act on the idea?
High-leverage—when my audience acts on the idea, can it meaningfully change their work or their lives?
[Julian Shapiro]
