The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)

we have to compete with the biggest and the best in each category of content we produce. But no, we don't need to BE them to compete with them. In fact, I'd posit there is no objective or academic way to declare something like a newsletter or a podcast or an expert or a brand as "the best." Everyone is making subjective, emotional decisions, then r... See more