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Borrowing social capital is easier than creating it. MasterClass took people who were already famous and gave their fans even more access to them (without much burden on the celebrities). It’s tricky to create a world-class talent. The MasterClass model skipped the line of building a large audience and lots of credibility and instead, they purchase... See more

The rate of change has increased so dramatically that we can no longer rely on school to teach us everything we need to know. We have to take learning into our own hands. There’s an unprecedented amount of information available to us — but finding the best content from the best teachers has never been more important. With MasterClass, I wanted to r... See more

Amid this excess of free content and accessibly priced online learning channels, it’s become nearly impossible for instructors to break out — let alone make a living — off their expertise, as they’ve been told they can. For many creators, the implications are discouraging: content generation is a losing battle. Traditional social platforms silo off... See more

I bring this up to compare MasterClass to another large media experiment — Quibi. They had similarities: both of their products had high production costs. They also both leveraged some of the most talented and famous people in the world. But MasterClass did something different than Quibi: it took things step by step. Raise enough to test a hypothes... See more

Despite the superior product experience and the explosive growth of market participants, the liberty of a curious learner extends only as far as the palms of the invisible hands of market demand. The opportunity cost of sitting through an 80-hour course load is the ability to spend it on hacking the game directly.

I’m a firm believer in the importance of making education, job training, and opportunities accessible to all. Yet I don't think we can rely on governments and institutions to provide them. Can you imagine having the best teachers in the world create compelling online courses that are free and accessible for all? They could do that with a business m... See more

The rookie move is to believe that MOOCs or stand-alone education start-ups will be the big winners. (Searches for “MasterClass” have eclipsed “business school.”) They won’t.