what is it going to look like? What is it going to accomplish? Who’s your target reader? What problems are you addressing for them? With

most marketers actually have the same “purpose.” To be successful. To engage with people in a way that benefits both sides. To be respected, seen, and appreciated. To make enough of a profit to do it again. That’s your why. That’s why you go to work. Okay, got it. But a better business plan takes that universal need and makes it specific—describing