The head of marketing

In marketing, it’s a best practice to have shared services. You need a structure where every business line works with this one team to help support their campaigns—like an ops function or a creative function. Something that’s not 100% vertical, but that really is shared among all the business line leaders. I think that’s a great way to set things u

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It’s so different now, and what I’ve talked about quite a bit in some podcasts recently is that a CMO has to be such an agile, versatile player. You have to be good at a hundred different things and your CMO could come from a number of different backgrounds. I’m a CMO, but I’m an expert in comms. I’m not a demand gen expert. I’m not a brand expert.

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