The head of marketing
seths.blog
The head of marketing
this is how I would design a marketing team from scratch. vertical specialists + AI agents (claude code)
they're letting AI handle the "boring" stuff and working on uncovering new offers/angles/insights to collab on
1) Search/llm specialist
- focused on organic traffic... See more
The Boring Marketerx.comThe chief hype officer
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a... See more
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a... See more
The chief hype officer
Growth drives → Marketing drives
Assuming the company is big enough to have both teams, these one-off bursts are typically driven by Marketing.
To execute spikes requires “campaign” mentality.
This is something Marketers tend to be excellent at. Meanwhile, certainly in a most Growth people are miserable in this execution mode, as they prefer to ship... See more
Assuming the company is big enough to have both teams, these one-off bursts are typically driven by Marketing.
To execute spikes requires “campaign” mentality.
This is something Marketers tend to be excellent at. Meanwhile, certainly in a most Growth people are miserable in this execution mode, as they prefer to ship... See more