The chief hype officer
seths.blog
The chief hype officer
The chief hype officer
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more