The head of marketing
seths.blog
The head of marketing
The chief hype officer
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more
The chief hype officer
phoebe added
Product management is a career, not just a role you play on a team. The product manager deeply understands both the business and the customer to identify the right opportunities to produce value. They are responsible for synthesizing multiple pieces of data, including user analytics, customer feedback, market research, and stakeholder opinions, and... See more
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
sari and added
The job of a product manager is to marshal the resources of their team to drive business value. Your team will be given problems (e.g. grow adoption of a product, reduce churn of a service, increase conversion of a flow), and your responsibility will be to guide your team to make it less of a problem. A strategy, paired with a clear vision, is esse... See more
Lenny Rachitsky • How to Get Into Product Management (And Thrive) ✨
sari added
andrea and added
sari and added
It’s so different now, and what I’ve talked about quite a bit in some podcasts recently is that a CMO has to be such an agile, versatile player. You have to be good at a hundred different things and your CMO could come from a number of different backgrounds. I’m a CMO, but I’m an expert in comms. I’m not a demand gen expert. I’m not a brand expert.
... See moreElad Gil • High Growth Handbook: Scaling Startups From 10 to 10,000 People
product marketer is responsible for crafting the marketing strategies that shape a product go-to-market plan to keep activities aligned with what the business needs.