HTSI | Financial TimesFinancial Times

The North American market for health & fitness was over $32 billion in 2017. Creators are creating their own offerings using new platforms like Playbook, Fitplan, and Blok Fitness, which have the potential to disrupt the boutique fitness and personal training industries.

A new vertical within fitness and wellness has emerged. Say hello to the high-performance lifestyle.

The big picture: From fitness and wellness to healthcare, trillions of dollars are spent each year in the pursuit of well-being. Unfortunately, all that spending hasn’t amounted to much in the way of health outcomes: in the US, about 39% of the population is obese — a number that’s expected to top 50% by 2030.

You'll need a business model that aligns you with not only consumers who can already afford gym memberships, digital subscriptions, and Whole Foods trips but with the mass market of consumers that have never been given the tools and frameworks to meaningfully incorporate wellness into their lives.

One of the areas I am most passionate about as an investor and consumer is “precision wellness” — the shift from products focused on content and community to those which also incorporate deeper tech elements like passive and more accurate biometric sensing, smarter algorithms employed to drive precision treatment and nutrition, more immersive exper... See more