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The Greatest Sales Deck I’ve Ever Seen
The goal of a great sales pitch is to help customers understand all their choices, the trade-offs between each, and when to pick your solution.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
You want to create your version of an art gallery, where the goal is to walk the viewer through three rooms in sequence. Room One really isn’t about your company at all—it’s about the context of your company. It’s about what you see going on in the broader commercial world that makes you relevant. Once you’ve established the context, only then do y
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver
... See moreLenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Nicolay Gerold added
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more
Product Hunt • How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Tom White added
Four Common Approaches to Storytelling in a Sales Pitch
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
storytelling has come to the fore. At Zuora, we use the Three Rooms mental model of storytelling. You need the story of your product—the how. You need the story of your market—the who. But most important, you need an overarching story that puts your service and your users within a broader social narrative—the why. Most companies (especially ones he
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Company purpose Start here: define your company in a single declarative sentence. This is harder than it looks. Getting caught up in listing features is easy instead of communicating your mission. Problem Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions? Solution Explain your eureka... See more
Sequoia Capital • Writing a Business Plan
Mo Shafieeha added