The Great Unbundling

Web3 provides a new paradigm for managing and enabling transactions. In the management of markets, the single biggest shift enabled by Web3 is the unbundling of market infrastructure from market governance.

The bigger a bundle gets, the more likely it is that a subset of users are all paying for basically one piece of the bundle, which could be sold separately at a better price.

There is a widespread belief in technology circles that bundling of cable TV, newspaper, magazine and other information goods will go away now that those products can be distributed à la carte on the internet. The assumption seems to be that bundling is an artifact of another era when distribution was physical. But this reasoning misses the economi... See more