The Great American Cool
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The Great American Cool
Over the last generation, academics have tried to demystify aesthetic taste and show that it is a social construct driven by constantly shifting cultural and economic factors.
The idea of taste became a series of ever more granular preferences, liking A instead of B, rather than a deeper-seated, holistic sense of self.
It was usually cooler to seem poor than seem rich, whatever your status actually was. Indie sleaze is back, I’m told, but the PBR-swilling ‘00s hipster—however affluent underneath the blue-collar disguise—would surely recoil from the $20 espresso martinis that their present-day counterparts celebrate.
beyond identifying something as “cool.” Taste requires experiencing the creation in its entirety and evaluating one’s own authentic emotional response to it, parsing its effect.