The Great American Cool
updated 3mo ago
updated 3mo ago
But then again, she said, few could have predicted the endurance of the slang word “cool” as a marker for all things generally good or fashionable. Researchers say it emerged nearly a century ago in the 1930s jazz scene, retreated from time to time over the decades, but kept coming back.
Ben Percifield added
Natalie Audelo and added
Keely Adler added