The Gossip Trap

In fact, overlooking this fundamental aspect of human nature arguably landed us here, at the end of this first age of social network goliaths, wondering where it all went haywire. If we think of these networks as marketplaces trading only in information, and not in status, then we're only seeing part of the machine. The menacing phone call has been

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We’re wired for small, close-knit communities, but instead we’re lost in the chaos of a massive, impersonal society. It’s no wonder we’re struggling—this isn’t the environment we were built for. The cracks are everywhere. Just scroll through social media or read the comments on a political post, and you’ll see it: a storm of anger, hostility, and d... See more

As far as how humans connect to one another, what’s next appears to be group chats and private messaging and forums, returning back to a time when we mostly just talked to the people we know. Maybe that’s a better, less problematic way to live life. Maybe feed and algorithms and the “global town square” were a bad idea. But I find myself desperatel... See more

Never before in history have so many people been under the gaze of so many strangers. Humans evolved in small groups, defined by kinship: those we knew, knew us. And our imaginative capabilities allowed us to know strangers—kings and queens, heroes of legend, gods above—all manner of at least partly mythic personalities to whom we may have felt as ... See more

Human beings were never meant to participate in a worldwide social network comprised of billions of people. We were designed by evolution to be hunter-gatherers, with the mental capacity to interact and socialize with the other members of our tribe—a tribe made up of a few hundred other people at most. Interacting with thousands or even millions of

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