The Future Of Loyalty Marketing Is Crypto Enabled

As we enter the web3 paradigm, there is massive potential to align incentives across consumers and brands in a way that has not been possible before, creating opportunities for co-creation and co-ownership, powered by crypto rails (ex: NFTs and social/community tokens).

In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable membe... See more

This means, for the first time ever, we can have community ownership and network alignment completely consistent with capitalism. And this is uniquely unlocked by crypto tokens that enable us to distribute the value of ownership in the same way we distribute information — instantly, to anyone, anywhere in the world.

-Participatory decision-making and cooperative business models: From this standpoint, crypto tokens represent one of the most promising innovations for enabling ownership to be distributed and transferred on the internet as easily as information.