The Future of Design Is Art Direction, Not Pixel Pushing - Ep. 55 With Lucas Crespo

In order for design to transform business, it must first transform itself. It must leave behind the language and mindset of engineering. Get past scalability and extensibility. Systems and components. Agility and usability. Usefulness and seamlessness. Efficiency and friction. Data and metrics. Patterns and code.

Creative volume is more important than ever, from organic posting to testing for ads; integrating better concept ideation is crucial for brands to succeed, we want to be a key resource for you.

Designers become the most important leaders of this new business era (which is why we see people like John Maeda joining firms like Kleiner Perkins, and funds like the Designer Fund emerging with a focus on designer-founded businesses). The success of companies in the Interface Layer will be designer-driven, and the greatest user experience (speed

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Designing in an AI World

AI will reduce today’s design jobs. This I feel strongly.

The value of many design jobs today is in visual translation. Someone has a picture in mind of what they want and hires a designer to make that picture real.

If that person can instead feed in a text file into an AI tool and say:  Show me a bunch of webpage option

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