The flex commerce era 💪

New Luxury signifies being connected - around community, culture, and ethos. On that foundation, goods and services are given status, and the certainty of

It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.

Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more

I think it’s almost all social. For most fans it's really about the flex: “I was the first person to be a fan” or “I’m the biggest fan”, and that can be shown in a bunch of different ways. Maybe you get a new badge or achievement when you donate more than $500 to that person. That’s a real flex. They’re clearly a super fan. The social side of it ex... See more

Modern aspiration is not about having money to buy things, but having taste to know what to buy. That’s where human curation comes in, and why it’s increasingly considered both a differentiator in fashion, food, travel, wellness, design, and an important value-add for tech platforms from Spotify to Netflix and HBO to Facebook and Apple.

We’ve never experienced a time like now. There are more millionaires minted each day than ever before. The age of the “digital flex” is upon us, but what begins as digital rarely remains so. In the coming months, the digital flex will take on additional meaning. The Twitter AVIs and the many digital representations of newfound wealth are a product ... See more

Modern aspiration is not about having money to buy things, but having taste to know what to buy.