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Move Over Influencers, Here Come Curators
Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
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Curation shifts attention from products to the curatorial point of view, which is infinitely more valuable.
Ana Andjelic • Creativity Is Dead, Long Live Curation | Highsnobiety
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In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more
Michelle Rose Joseph • No. 13 — Reclaiming Discovery From the Algorithms
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