The fame/trust inversion
I remember watching “Gapgate” unfold. It bummed me out. Gap shouldn’t have ceded to vocal Facebook groups. It should have remained in control of its brand, even if it had to fake it. Gap should have dictated what Gap was, even if that meant being defined by amateur design. I understand that companies on Gap’s level are beholden to shareholders and ... See more
Bobby Hundreds • This Is Not a T-Shirt
Into this realm of uncertainty has come a new idea—that the path to stability might be a personal brand.
Jia Tolentino • Trick Mirror: Reflections on Self-Delusion
Not too long ago, we used to care about who was making something—what studio was releasing a project, what publisher was behind a book, what label was behind an album.