The fame/trust inversion
We’re caught in this Schelling point, this coordination point for the institutions: How do I know if I should hire you? Will you have a diploma from Harvard? I know it’s not as good as it used to be. I know a Harvard humanities diploma’s probably nonsense at this point, but I don’t have any other credibility metric to filter you and I need to
... See moreNaval Ravikant • Don’t Rely on Credibility Stamps
Institutions used to be the brand but for the past decade it has shifted – now people are more interested in hearing from the CEO of a company than the brand account on Twitter
Delian Asparouhov • Sorry, that’s not currently available.
But the forces that prefer dominion instead of affiliation see this as a threat. And they’ve created waves of distrust around the voices and channels that we built our cultural trust around.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
What's happening to trust?
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