The fame/trust inversion
In this context, knowledge and judgement and taste are valuable. We trust curators because we believe that they spent time and effort in developing their expertise. This belief seeped from the art world into the aspirational economy, with the new breed of aspirants looking to share their taste and turn their social and cultural capital into the eco... See more
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
2. Decreasing trust in large social and search companies. Concurrent with the rise of creator-driven discovery is a general sense of dwindling trust in the companies consumers have historically relied on to find online content and products.
Alexandra Sukin • Roadmap: Curating the internet
the trust and benefit of the doubt we accord the famous is quite valuable.