The fame/trust inversion
And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth disca
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
In this context, knowledge and judgement and taste are valuable. We trust curators because we believe that they spent time and effort in developing their expertise. This belief seeped from the art world into the aspirational economy, with the new breed of aspirants looking to share their taste and turn their social and cultural capital into the eco... See more
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
hence valuable. Anyone who could cast a