The End of the Extremely Online Era

I think that this whole smartphone scrolling, content consuming, ubiquitous posting, Extremely Online thing is going to go the way of the Fedora, or the Marlboro smoked at cruising altitude in economy class. In the end it is all going to fade. This may not happen for a good number of years, but I truly believe it will happen. I think we’ll look bac... See more

I myself write online of course and I will continue to do so but save for this essay, this latest contribution to the thousands of terabytes of jeremiads that festoon the worldwide web, I don’t have much to say about our online world anymore. I’m tired of it. Half an hour or so a day is ample time to catch up with my online community of people and ... See more

It’s never felt more plausible that the age of social media might end—and soon.

Social media was never a natural way to work, play, and socialize, though it did become second nature.

The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social n

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But it’s quite plausible that the Internet is losing its coolness and its clickbait appeal. It definitely feels stale and formulaic, more so with each passing month, and I’m not the only person who thinks so. If you dig into the numbers, you find that engagement on the largest platforms is falling—and not in a small way