The End of the Extremely Online Era

I think that this whole smartphone scrolling, content consuming, ubiquitous posting, Extremely Online thing is going to go the way of the Fedora, or the Marlboro smoked at cruising altitude in economy class. In the end it is all going to fade. This may not happen for a good number of years, but I truly believe it will happen. I think we’ll look bac... See more

My prediction may be too early, but I think it is directionally correct. The centrality of the internet in our lives will fade. Sure, we will still use it for banking, for sending off quick missives and for looking things up and so on. But the current culture of all day, every day screen time will fade. It will become passé, spurious, and something... See more

Soon our social feeds and search engines will be engulfed beneath a tidal wave of mechanistic mediocrity. It’ll be impossible to sift through it all. People will begin tuning out and retreating into quieter, safer corners of the internet, populated by the small handful of humans they trust.

There is no end of theories for why the internet feels so crummy these days. The New Yorker blames the shift to algorithmic feeds. Wired blames a cycle in which companies cease serving their users and begin monetizing them. The M.I.T. Technology Review blames ad-based business models. The Verge blames search engines. I agree with all these argument... See more

This depressing observation struck me as one outcome of living on an internet that is stuck in the past. It might seem the other way around: that our fleeting attention is the result of an internet that’s unrelentingly feeding us the now. But my hunch is that people feel stuck or move on because online, these events feel like things that have happe... See more

I think that at this point in life—after ten or so years of a proliferative mode in the online idiom—there is a craving to return to an earlier, slower internet. Before real chronology and temporal relationships were replaced with sped-up simulations of real-time.

All of this feels a bit weird to me, a proud denizen of geriatric social media. It is quite strange, especially when you write about technology, to feel like the tools that define your formative era of the internet are no longer ascendent. But just because patterns are changing, I think it’s a mistake to assume that social media is on its way out a... See more