My prediction may be too early, but I think it is directionally correct. The centrality of the internet in our lives will fade. Sure, we will still use it for banking, for sending off quick missives and for looking things up and so on. But the current culture of all day, every day screen time will fade. It will become passé, spurious, and something... See more

I think that this whole smartphone scrolling, content consuming, ubiquitous posting, Extremely Online thing is going to go the way of the Fedora, or the Marlboro smoked at cruising altitude in economy class. In the end it is all going to fade. This may not happen for a good number of years, but I truly believe it will happen. I think we’ll look... See more

We still bite at the clickbait, but it doesn’t taste so good. Something is wrong. We feel it intuitively and the numbers validate it. We’ve maxed out on clicks and swipes—and especially with pandemic controls and lockdowns coming to an end, it will be even harder to keep people scrolling mindlessly.

As we developed an intimate relationship with our smartphones, there was an automatic shift in our relationship to the internet itself. Instead of living in the physical reality and sometimes being online, we now exist online and are sometimes logged off. We’ve stopped saying “brb” if we leave our keyboards because we’ve stopped leaving them. When

... See more