The End of Productivity

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more

Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves whi... See more

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more

Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and inspiration-harvesting—all grounded in sources we love and trust.

Digital tools designed to enhance our productivity and help us manage information have proliferated over the past two decades. These tools are great for tracking and executing tasks, but less helpful when it comes to figuring out what work we should be doing in the first place.

There are two modes of information discovery: foraging and hunting. Foraging is passive. You don’t have a clear goal; you just wander and scroll until something catches your interest. Hunting is active and purposeful. You know what you’re looking for and are consciously searching for it. A good information diet needs both: Foraging helps us decide ... See more

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more

Imagine trying to shoehorn the elevator mirror solution into a Linear project. The software would prompt you to move through a neatly organized set of issues: “Research elevator speeds,” “Calculate upgrade costs,” “Implement faster motors.” There’s no task for “Stare at the wall and ponder human psychology,” but sometimes that’s exactly what we hav... See more

There are two modes of information discovery: foraging and hunting. Foraging is passive. You don’t have a clear goal; you just wander and scroll until something catches your interest. Hunting is active and purposeful. You know what you’re looking for and are consciously searching for it. A good information diet needs both: Foraging helps us decide ... See more