Saved by Max Beauroyre
The emerging startup playbook
there was a time, not that long ago when launching a product meant running the gantlet. you needed press. you needed distribution. you needed to get on the calendar of some techcrunch reporter who would decide if you were worth covering. your launch narrative wasn’t yours. it was borrowed prestige, wrapped in corporate euphemisms, stripped of heat.
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FinTech app Rebank realized that most of their prospects—all startups—had basic finance questions before they were ready for Rebank. So, they published a detailed free guide, “Finance for Founders,” that generated thousands of qualified leads and helped them grow 22X in 18 months.
Matt Lerner • Growth Levers and How to Find Them
Instead, these companies use virality, freemium business models, untapped acquisition channels, unique hardware and software design, and memorable experiences that when combined, create a flywheel of growth that catapults these companies past competitors who stick to traditional marketing methods.
Sean Ellis • Startup Growth Engines
