Knowledge work is not defined by quantity. Neither is knowledge work defined by its costs. Knowledge work is defined by its results.

People-decisions are time-consuming, for the simple reason that the Lord did not create people as “resources” for organization.

The executive in organization is in an entirely different position. In his situation there are four major realities over which he has essentially no control.

the difference between time-use and time-waste is effectiveness and results.

The manual worker can always be judged in terms of the quantity and quality of a definable and discrete output, such as a pair of shoes.

The effective executive therefore knows that to manage his time, he first has to know where it actually goes.

If the executive lets the flow of events determine what he does, what he works on, and what he takes seriously, he will fritter himself away “operating.” He may be an excellent man. But he is certain to waste his knowledge and ability and to throw away what little effectiveness he might have achieved. What the executive needs are criteria which ena

Effective executives, in my observation, do not start with their tasks. They start with their time.

2. Executives are forced to keep on “operating” unless they take positive action to change the reality in which they live and work.