Today, top creators are rewarded with inefficient virtual currencies (e.g., likes/follows) and cash from a centralized platform. In the future, creators will build a new form of status through these community-driven NFTs which they own through their private key and can directly redeem for money.

Social Money is a branded digital token that individual artists and creators can issue to their online communities. It allows creators to own, control, and coordinate the value that they create across media platforms. It’s kind of like a personal loyalty rewards program, but with added benefits (and risks) for both creators and consumers.