
The Economics That Define Social Media


On the Social Media Ideology - Journal #75 September 2016 - e-flux
e-flux.com- The internet and smartphones opened the floodgates for everyone to say and see everything at scale, for free, instantly, always.
Jim VandeHei, Mike Allen, • Smart Brevity
The two basic organizational imperatives—acquire resources, and use them to pursue some goal or agenda—saddle every organization with the institutional dilemma, whether its goal is saving souls or selling soap. The question that mass amateurization poses to traditional media is “What happens when the costs of reproduction and distribution go away?
... See moreClay Shirky • Here Comes Everybody

The fact that we’re even having to ask that question shows the problem: unlike in the newspaper business and in the broadcast business, social media has no separate sphere that’s divorced from profit maximization.