🟧 The disappearing Insta grid
Instagram has taken notice. Last year, the head of IG Adam Mosseri said the platform has increasingly shifted resources to DMing, since the biggest growth areas for the app have been DMs and Stories. The grid doesn’t matter anymore. De-feeding your feed doesn’t mean you’re on IG less; it just means you’re probably flicking through Stories or messag... See more
One Thing • 🟧 The disappearing Insta grid
“Snapchat and BeReal understood this preference shift long ago. And now, scrubbing your feed is a way of taking some control back, refusing to put your past on display. It’s a design choice. Embracing negative space. Making anti-brand the brand. Refusing to participate in the popularity contest and the attention economy.”