The Dip is the long stretch between beginner’s luck and real accomplishment. The Dip is the set of artificial screens set up to keep people like you out.

Seth Godin calls “the Dip.” The existential crisis where we’ll have to ask ourselves: Is this even worth it anymore? And it won’t be the desire to get rich or famous that drives us out of that valley of despair—it will need to be something deeper and more meaningful.

Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want. And most people do just that. They quit when it’s painful and stick when they can’t be bothered to quit.