Saved by Ethan Anderson
The dinner party test
Making a better product is a good way for a startup to die. Incumbents are so powerful that in order to challenge them, startups usually need to offer something radically different rather than simply something superior to what already exists. The only way to win is to completely alter the paradigm in such a way that incumbents can’t reconcile it wi... See more
Evan Armstrong • A New Book of the Startup Bible
You can’t just shout your top ten features at people in a billboard and a website and packaging just like you can’t simply hand someone your résumé at an interview, then lunch, then on a date.