The Diary of a CEO: The 33 Laws of Business and Life

Sharot asserts that there are four factors that determine whether a new piece of evidence will change an existing belief: 1. A person’s current evidence. 2. Their confidence in their current evidence. 3. The new evidence. 4. Their confidence in that new evidence.

The truth is, the market you decide to sell your skills in will determine how much you get paid far more than the skills themselves.

‘Skin in the game’ works because across several global studies it’s been demonstrated that human behaviour is more strongly driven by the motivation to avoid losses than to pursue gains, which is what scientists call ‘loss aversion’. Give yourself something to lose.

Ask questions of your actions, and your actions will answer.

failure and invention are inseparable twins.

These suggestions may sound insignificant in nature, but the kaizen philosophy believes that it is in fact the smallest of improvements that will cumulatively push the business forward and keep it ahead of competitors that don’t care about sweating the small stuff.

To be considered the best in your industry, you don’t need to be the best at any one thing. You need to be good at a variety of complementary and rare skills that your industry values and that your competitors lack.

New things put ego, status, jobs and identities at stake.’

To make the Goldilocks effect work, brands usually price the medium option higher than the lowest price, but far away from the most expensive price.