The Diary of a CEO: The 33 Laws of Business and Life

The truth is, in every interpersonal conflict in your life – business, romantic or platonic – communication is both the problem and the solution. You can predict the long-term health of any relationship by whether each conflict makes the relationship stronger or weaker.

Take care of your body; it is, after all, the only vehicle you get to own, the only vessel you’ll use to explore the world and the only house you can ever truly call a home.

People want a feeling of progression, and if we aim for perfection, we’ll fail, because perfection is so far away. So instead of perfection, let’s have a little progression, just a little, and that will make us feel good. So, let’s identify the basics, get them right and then next week ask ourselves, what other little things could we do?

To be considered the best in your industry, you don’t need to be the best at any one thing. You need to be good at a variety of complementary and rare skills that your industry values and that your competitors lack.

‘Bureaucracy defends the status quo long past the time the quo has lost its status.’

Psychological moonshots prove that it’s nearly always cheaper, easier and more effective to invest in perception than reality.

Strong marketing demands an opinion, a response and an emotion. It doesn’t want to be liked – it calls for either love or hatred. And once it’s finally reached a point of habituated familiarity, it changes shape, ensnaring its audience’s attention once again.

When you’re thinking about storytelling, cater to your most uninterested customer first.

Indifference to your words, your message or your calls to action is the surest path to the dreaded habituation filter mentioned in the previous law.

‘I found that when you get enough A players together, when you go through the incredible work to find five of these A players, they really like working with each other because they’ve never had a chance to do that before and they don’t want to work with B and C players. And so it becomes self-policing, and they only want to hire more A players. And